✦ International SEO
Rank on Google in every country you sell to.
International SEO for furniture brands. I find what customers search in each market, set up your website for each country, and get you to the top of Google where your customers are.
✦ Why it matters
Each country searches differently.
A customer in Germany, one in Mexico and one in Brazil look for the same sofa with different words, on different versions of Google. One English website can't win all three.
Different words
“Dining table” in English, “mesa de comedor” in Mexico, “Esstisch” in Germany. Each one has to be on your site, written properly.
Different Google
Google shows different results in each country. Being first in the US says nothing about where you appear in Spain.
Different competitors
In every market you compete with local brands and showrooms that already speak the language. Your pages need to answer customers better than they do.
✦ What I do
A plan for each country, step by step.
Market research
I check how many people search for your products in each target country, which words they use, and who ranks today.
A page for each market
Each country or language gets its own page, set up so Google shows the right one in the right country (this is called hreflang).
Content buyers trust
Pages that answer what customers in that market ask: materials, sizes, lead times, delivery, assembly, returns and payment.
Local mentions
Links from design magazines, architecture blogs and directories in each country, so Google sees you as a real brand there.
Monthly report
Where you rank in each country, how many visitors and enquiries came from abroad, and what's next.
Example: a furniture maker in Portugal
Selling to Germany and Spain, with one English website. Here is what the plan for the first six months looks like.
| When | Germany | Spain |
|---|---|---|
| Month 1 | Research: “Massivholzmöbel Hersteller”, “Esstisch Eiche massiv” | Research: “fabricante de muebles de madera maciza”, “mesa de comedor roble” |
| Month 2–3 | German pages for each collection | Spanish pages for each collection |
| Month 3–4 | Mentions in German design blogs and directories | Mentions in Spanish design blogs and directories |
| Month 4–6 | First visitors and enquiries from Germany | First visitors and enquiries from Spain |
✦ Questions
Questions about International SEO
What is international SEO?
International SEO is the work of making your website appear on Google in other countries, in the language customers there use. It covers which words they search for, how your site is set up for each country, and which local websites mention you.
Is international SEO different from normal SEO?
Yes. Normal SEO usually targets one country and one language. International SEO has to deal with different languages, different search words in each country, separate pages for each market, and telling Google which version to show in which country.
Which countries should I start with?
Start with the two or three countries where you already have customers or where demand for your furniture is growing. In the free website check I show you how many people search for your products in each country, so you can choose with real numbers.
How long does international SEO take to work?
Most furniture brands see the first visitors from new countries after 3 to 6 months. Each country you add builds on the work already done, so the next markets usually go faster.
Can customers abroad find you today?
I'll check for free where you stand on Google and in AI assistants, in your top three markets. No obligation.