✦ AI search optimization
Get recommended by ChatGPT when people ask.
More people now ask AI assistants where to buy furniture or which studio to hire, instead of searching. I make sure ChatGPT, Gemini, Claude and Perplexity know your brand and name it in their answers.
✦ How AI picks brands
AI repeats what it can confirm.
When someone asks “Who makes the best handmade leather sofas in Italy?”, the AI looks for brands with clear facts that many trusted websites agree on.
Clear facts
What you make, where you are, which materials and certificates you have, which countries you ship to. Written plainly on your site, the same everywhere.
Trusted mentions
Design magazines, architecture blogs, directories, associations and business listings that name you. The more trusted sources agree, the more likely AI names you.
Direct answers
Pages that answer customers' questions directly, like lead times, delivery, care and customization, so AI can quote you.
✦ What I do
Make your brand easy for AI to recommend.
AI visibility check
I ask the main AI assistants the questions your customers ask, in their languages, and record who gets named today.
Clear brand facts
I rewrite your key pages and add structured data, so search engines and AI read your collections, materials, location and markets without guessing.
Open the door to AI
I make sure AI crawlers are allowed to read your site, and add a short summary file written for AI assistants.
Mentions on trusted sites
Profiles and articles on the design media, directories and associations that AI assistants trust in your industry.
Monthly AI report
Which assistants name you, for which questions, and in which position, compared with last month.
One question, four AI assistants
How the monthly AI check looks for a question like “reliable handmade leather sofa makers in Italy that ship to the US”. Illustrative numbers, not a client result.
| Assistant | Before | After 4 months |
|---|---|---|
| ChatGPT | Not named | Named, #1 of 4 |
| Gemini | Not named | Named, #2 of 5 |
| Claude | Not named | Named, #1 of 3 |
| Perplexity | Named, #5 of 5 | Named, #2 of 5 |
✦ Questions
Questions about AI search optimization
What is AI search optimization?
AI search optimization, also called GEO (generative engine optimization), is the work of making AI assistants like ChatGPT, Gemini, Claude and Perplexity know your brand and recommend it when people ask where to buy or who to hire.
Can I pay ChatGPT to recommend my brand?
No. AI assistants name brands they can find clear, consistent and trusted information about. That information comes from your website and from other websites that mention you, which is exactly what this work improves.
How do you know if AI recommends my brand?
Every month I ask ChatGPT, Gemini, Claude and Perplexity the questions your customers ask, in the languages they use, and record whether your brand is named and in which position. You see the results in your monthly report.
Do I still need Google SEO if people use AI?
Yes. Many AI assistants search Google or Bing before they answer, and people still use Google every day. The work for Google and for AI overlaps a lot, so I do both together.
Can customers abroad find you today?
I'll check for free where you stand on Google and in AI assistants, in your top three markets. No obligation.