I find the words customers use
What it means for youYour product and collection pages match the way people search for furniture.
SEO for furniture brandsI help furniture, interiors and design brands show up on Google and in AI assistants like ChatGPT, Gemini and Claude when customers in any country look for what you make or design, in their own language.
✦ What is SEO?
Every day, homeowners, interior designers, architects and retailers around the world search Google, or ask an AI assistant like ChatGPT, where to buy furniture and who to hire. If your brand doesn't show up, they never see your work. They buy from your competitor instead.
An interior designer in Madrid needs a supplier of dining chairs for a new hotel.
In their own language, not in English.
You're at the top, so they write to you, not your competitor.
SEO is the work that puts you in that top spot, in every country and language you sell to. On Google and in AI assistants.
✦ AI search
Many customers now just ask ChatGPT or Gemini where to buy. The AI names three or four brands. Yours should be one of them.
Your collections, materials, location and certificates written clearly, so AI can repeat them.
Design magazines, directories and architecture blogs that mention you, so AI trusts you.
Pages on lead times, delivery, care and customization, so AI can quote you.
How I get furniture brands recommended by AI · Guide: get recommended by ChatGPT
✦ Why it matters
Keep going to your fairs and showrooms. Just know that most customers now look online first, long before they ever visit you.
✦ SEO vs ads
Google Ads bring visitors fast, but you pay for every click. The day you stop paying, you disappear. SEO builds something you keep.
✦ Services
You don't need to understand any of it. Here's what I do, and what it means for your sales.
What it means for youYour product and collection pages match the way people search for furniture.
SEO for furniture brandsWhat it means for youA customer in Spain reads good Spanish, not a bad translation.
Multilingual SEOWhat it means for youYour catalogue opens fast on any phone, and Google and AI can read every product and collection.
Technical SEOWhat it means for youA clear plan for every market you sell to, so the right page of your site shows up first in each country.
International SEOWhat it means for youDesign magazines, architects and directories mention you, so Google and AI trust you more.
Link buildingWhat it means for youWhen someone asks AI where to buy furniture or who to hire, your name comes up.
AI search optimization✦ Your monthly report
Five clear pictures, every month. These are examples.
How many people from other countries visited your website this month, compared with before.
Where you appear in each language. Number 1 is the top of the page.
Quote requests, showroom bookings and messages that came to you from Google.
Every country where customers found your website this month.
Whether ChatGPT, Gemini, Claude and others name your brand when people ask where to buy.
✦ How it works
SEO isn't instant like an advert. It builds up month by month, and the results last.
What you sell, and where.
20 minutes · freeWhere you stand today on Google and in AI.
Within a week · freeI fix, write and build everything.
Month 1–3You move up, and enquiries come in.
Usually month 3–6A monthly report, and new markets when you're ready.
Every month✦ Questions
SEO means search engine optimization. It is the work of improving your website so it appears near the top of Google when people search for what you make or sell. For furniture and design brands, it means people looking for a sofa, a kitchen or an interior designer find you, in their own language.
More and more people ask AI assistants like ChatGPT, Gemini, Claude and Perplexity where to buy furniture or which studio to hire. These tools answer with a few brand names. I make sure they have clear, correct information about your brand and see it mentioned on trusted websites, so they are more likely to recommend you.
Yes, more every month, especially when researching a big purchase like a sofa, a kitchen or a full interior. It is still early, which is good news: brands that start now get ahead of competitors who wait.
SEO builds up over time. Most furniture brands start to see more visitors and the first new enquiries after 3 to 6 months. After that, results keep growing month by month.
No. I do all the technical work. You tell me what you make or sell and where you want to sell it, and every month I send you a short report in plain words.
Usually not. In most cases I can improve the website you already have, whether it runs on Shopify, WooCommerce, WordPress, Wix or custom code. If your website has serious problems, I will tell you honestly during the free check.
With Google Ads you pay every time someone clicks, and you disappear as soon as you stop paying. SEO helps you appear in the normal Google results, which people trust more, and the results last much longer.
I work directly in English, Portuguese and Spanish, and I help furniture and design brands reach customers in Europe, Latin America, North America, the Middle East and Africa. Tell me your target countries and I will tell you what is possible.
Furniture makers and exporters, furniture retailers and online stores, interior design and architecture studios, and lighting, decor, kitchen and bathroom brands. If you sell furniture or design services to people in more than one market, we should talk.
Every company is different, so I give you a clear price after the free website check. You will know exactly what you pay and what you get before we start.

✦ About me
I'm Mateus Alves, a Brazilian SEO consultant based in Istanbul, a city that has connected Europe, Asia and the Middle East for centuries. I started as a graphic designer and later worked in hospitality and travel, always across borders and languages.
Now I help furniture, interiors and design brands get found by the customers they want, on Google and in AI search. You deal with one person who knows your business, answers your messages and explains everything in plain words.
✦ Free website check
Tell me what you make or sell and where. I'll check for free where you stand on Google and in AI assistants like ChatGPT, in your top three markets. No obligation.